Hermann Hoppe

His other projects included the journal ''Graphic Art Review'' (Обзор графических искусств), the Common Saint Petersburg Address Book (1867–1868), the highly popular Common Calendar (Всеобщий календарь, 1867–1900), a book of general recommendations called ''Good Manners'' (Хороший тон, 1881), as well as ''Fashion and News'' (Моды и новости, 1867–1868), later to be known as ''Modny Svet'' (Fashionable Society, 1867–1883), the extravagantly illustrated fashion magazine for ladies which Anton Chekhov was well acquainted with and often mentioned in his early stories.
It was Hoppe who in 1879 founded the now well-known ''Ogonyok'' (Огонёк). Several of Hoppe's Anniversary albums, like "Peter the Great. The 200th Anniversary Album" or "The Album of Russian Fairytales and Bylinas" (1875) (the text provided by Pyotr Petrov, for both) became priced rarities.
His ''Katalog der wichtigeren, hervorragenden und besseren Schriften deutscher Literatur, welche in den Jahren 1801 bis Ende 1868 erschienen sind'' written in German, has been described as 'unique'. Hoppe was one of the founders of the Russian Society of Booksellers and Publishers (Русское Общество книгопродавцев и издателей) which published ''Knizhny Vestnik'' (Books' Herald) in 1884–1916. Provided by Wikipedia