Geert Hofstede

Gerard Hendrik (Geert) Hofstede (2 October 1928 – 12 February 2020) was a Dutch social psychologist, IBM employee, and Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, well known for his pioneering research on cross-cultural groups and organizations.

He is best known for developing one of the earliest and most popular frameworks for measuring cultural dimensions in a global perspective. Here he described national cultures along six dimensions: power distance, individualism, uncertainty avoidance, masculinity, long term orientation, and indulgence vs. restraint. He was known for his books ''Culture's Consequences'' and ''Cultures and Organizations: Software of the Mind'', co-authored with his son Gert Jan Hofstede. The latter book deals with organizational culture, which is a different structure from national culture, but also has measurable dimensions, and the same research methodology is used for both. Provided by Wikipedia