Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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  1. 1
    22 quy luật bất biến trong marketing /

    22 quy luật bất biến trong marketing / by Ries, Al

    Published 2008
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  2. 2
    Nghệ thuật dụng binh trong Marketing /

    Nghệ thuật dụng binh trong Marketing / by Ries, Al

    Published 2019
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