APA (7th ed.) Citation

Boyd Harper W., Orville C. Walker, & Jean claude Larreche. (1998). Marketing management: Astrategic approach with a global orientation. McGraw Hill.

Chicago Style (17th ed.) Citation

Boyd Harper W., Orville C. Walker, and Jean claude Larreche. Marketing Management: Astrategic Approach with a Global Orientation. USA: McGraw Hill, 1998.

MLA (9th ed.) Citation

Boyd Harper W., et al. Marketing Management: Astrategic Approach with a Global Orientation. McGraw Hill, 1998.