Factors Affecting Arts Marketing of Theaters in Hanoi, Vietnam Tác giả Nguyễn, Thị Anh Quyên

“…The author inherits the above research points and conducts a practical survey for 50 managers and 150 artists of 12 theaters in Hanoi capital, VietnamThe important contribution of the study is shown by the author through the results of testing the scales, analyzing the correlation between the scales and testing the research hypothesis, which is: economic, political, legal factors (EPL) and Cultural, social and technological factors (CST) all have an impact on arts marketing (AM) of theaters in Hanoi, Vietnam. …”
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