Factors Affecting Arts Marketing of Theaters in Hanoi, Vietnam Tác giả Nguyễn, Thị Anh Quyên

“…Moreover, Economic, political and legal factors (EPL) have a stronger influence on Arts Marketing (AM). The research results are also meaningful to many Vietnam's arts managers in planning and adjusting policies to achieve results and effectiveness in marketing activities to bring art works to the public; adapting to the market, in line with the movement and development trend of Vietnamese society and international integration.…”
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