Professional services marketing : How the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

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Bibliographic Details
Main Authors:	Schultz, Mike, Doerr, John E. (Author), Frederiksen, Lee W. (Author)
Format:	Book
Language:	English
Published:	Hoboken : John Wiley & Sons, 2013.
Subjects:	Quản trị kinh doanh. Nhãn hiệu. Thương hiệu. Thương mại.
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020			\|a 9781118604342
041			\|a eng
082	0		\|a 339 \|b SCH.500.L
100	1		\|a Schultz, Mike.
245	1	0	\|a Professional services marketing : \|b How the best firms build premier brands, thriving lead generation engines, and cultures of business development success / \|c Mike Schultz, John E. Doerr, Lee W. Frederiksen.
260			\|a Hoboken : \|b John Wiley & Sons, \|c 2013.
300			\|a 352 p.; \|c 24 cm.
653			\|a Quản trị kinh doanh.
653			\|a Nhãn hiệu.
653			\|a Thương hiệu.
653			\|a Thương mại.
700	1		\|a Doerr, John E. \|e Author.
700	1		\|a Frederiksen, Lee W. \|e Author.
907			\|a .b10297571 \|b 25-02-24 \|c 23-02-24
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