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Blue ocean strategy : How to create uncontested market space and make the competition irrelevant /

Blue ocean strategy : How to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Main Authors: Kim, W. Chan, Mauborgne, Renée (Author)
Format: Book
Language:English
Published: Boston : Harvard Business Review Press, 2015.
Subjects:
Thị trường.
Sản phẩm.
Quản trị kinh doanh.
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MARC

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100 1 |a Kim, W. Chan. 
245 1 0 |a Blue ocean strategy :  |b How to create uncontested market space and make the competition irrelevant /  |c W. Chan Kim, Renée Mauborgne. 
260 |a Boston :  |b Harvard Business Review Press,  |c 2015. 
300 |a 287 p.;  |c 24 cm. 
653 |a Thị trường. 
653 |a Sản phẩm. 
653 |a Quản trị kinh doanh. 
700 1 |a Mauborgne, Renée  |e Author. 
907 |a .b10298162  |b 25-02-24  |c 23-02-24 
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