Visual art in advertising : new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product.

Visual art in advertising : new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product.

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Bibliographic Details
Format: Book
Language:English
Published: 2018.
Subjects:
Nghệ thuật quảng cáo.
Nghệ thuật.
Nghệ thuật thị giác.
Online Access:https://drive.google.com/file/d/1TaZWi5nOX9ugNDOPwzCEblkJj2rPj_a8/view?usp=sharing
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Description
Physical Description:16 p.

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